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Contact UsWhat is Reinforcement?
The process of encouraging or establishing a belief or pattern of behavior, especially by encouragement or reward.
Positive vs. Negative Reinforcement
Positive reinforcement refers to the act of introducing certain stimuli after a particular behavior is exhibited.
Negative reinforcement refers to the act of removing certain stimuli after a particular behavior is exhibited.
Both positive and negative reinforcement are intended to increase the likelihood of a behavior.